One
source of discount luxury goods arises from a uniquely Japanese situation, the hostess club. Hostess bars are common ground for businessmen who
overtime will fall for the old routine of “she must really like me”. He will, overtime, develop a favourite and at some
point she will lead him into the discussion of her favourite luxury brand. She may say
that Louis Vuitton has released a new bag and that she thinks they’re
wonderful.
In a vain attempt to gain her pleasure he will purchase
the bag and present it to her as a gift. Each night she then plays the same
game with a different customer. By the end of the process she may now
have several identical Luis Vuitton bags, all but one of which she keeps carefully in the original wrapping and promptly sells them to a discount retailer. The one she keeps she shows to
each of of her customers and tells him that’s the one he
bought specially for her and she loves it. The
punter is happy and the girl has made a little spare cash. Everybody wins.
No comments:
Post a Comment